World Famous Italian Urban Muralist 2501 to Paint Downtown Building


The City of Gainesville Parks, Recreation and Cultural Affairs Department is proud to announce it is coordinating an urban art project that is bringing internationally-renown, Italian urban muralist 2501 to Gainesville this week to transform the :08 Seconds building, located at 201 W. University Ave., with his unique artwork. The artist is anticipated to begin painting Thursday, June 18 and finish by Sunday, June 21. The creation of urban art is an event itself, and the public is invited to stop by the site and watch the artist create the mural.

The works of 2501, whose given name is Jacopo Ceccarelli, are visually stunning, diving head first into the essence of line art through his use of monochromatic color schemes that emphasize his technique. This manipulation of lines, placed against a plain background, delivers a hypnotizing effect to all his works of art. Additionally, the skillful control of line use that is present throughout his work ultimately softens the piece instead of conveying a harshness that could be initially anticipated. Sharp and elegant, the end product of his artistry is aesthetically pleasing to the eye. His murals can be found in Italy, Mongolia, Australia, Poland, Austria, Germany, Brazil, Nepal, Tunisia, London, Paris, Montreal, Moscow, New York, Los Angeles, Baltimore, Richmond, Chicago, Atlanta and Miami.

The process of painting the :08 Seconds building will be documented and the video shown at this year’s Art Basel International Art Fair in Miami this December. Some of 2501’s art can be viewed on his website at, and his video projects can be viewed at For an updated video of the wall painting please visit:

The project has been conceived and curated by Iryna Kanishcheva, who has photographed urban murals around the world and recruited the artist to bring his talent to Gainesville. The project is sponsored by VisitGainesville, the Gainesville Community Redevelopment Agency and Nautilus Realty, and is being overseen by the Gainesville-Alachua County Art in Public Places Trust. International cultural initiative consultant, Raquel Vallejo of Rava Designs, LLC will coordinate the project on behalf of the City of Gainesville, and is working closely with the curator to bring this project to fruition.

For additional information, please contact Russell Etling, cultural affairs manager, at or 352-393-8532, or contact Raquel Vallejo, project coordinator, at 352-359-9258.