Master Plan at Glance

Master Plan: "PRCA Vision 2020"

Our Vision: To be seen as the keepers and hosts of the places where nature, recreation and culture meet, offering memorable experiences for all.

Our Mission: To provide and maintain the natural, recreational and cultural facilities and programs that make Gainesville a great place to live, work and visit; and that help sustain the city economically, socially and environmentally.

Our Goal: To make each experience in our parks and facilities as enjoyable as possible so that visitors will come back again and again.

Our Metrics: We will measure our success through visitor attendance, program participation and customer satisfaction.


Download and View summary of
Vision 2020 Master Plan (pdf)

Download and View summary of
the 352ArtsRoadmap [pdf] 


View Master Plan

Request a printed copy to be mailed to you, please contact Denese Wethy or 352-393-8530.



352Arts Roadmap Cultural Plan


Created by and for our community

The City of Gainesville Parks, Recreation and Cultural Affairs Department (PRCA), Alachua County and State of Florida, with the guidance of Mataraza Consulting, committed their leadership, energy and financial resources to lead the 352ArtsRoadmap planning process.

Over the next ten years, plan leadership will coordinate, guide, organize, measure, and report progress. Together with the continued involvement of key stakeholders and our community, they will be responsible for the cultural plan’s success.

View the 352ArtsRoadmap summary [pdf]

A cultural plan for the 352 area: 
Dynamic, relevant and accessible

The Vision
Culture will be central to our environmental, economic, and social well-being. We envision a future in which there are more opportunities to create, participate in, learn from, and enjoy art, history and cultural expression countywide. 

Core Values

  • Excellence, professionalism and collaboration
  • Exceptional audience experience
  • Artists and the creative process
  • Cultural heritage
  • The power of the ensemble
  • The celebration of the human spirit

Visit to learn more about how you can be a part of our cultural future!