Newsroom

Gainesville Mayor Ed Braddy Accepts ALS Ice Bucket Challenge

8/28/2014

Mayor Ed Braddy is pleased to announce that he accepted the ALS Ice Bucket Challenge issued to him yesterday by recently appointed Alachua County Superintendent of Schools Dr. Owen A. Roberts. At 5 p.m. today, Mayor Braddy will stand on the steps of City Hall, located at 200 E. University Ave. in Gainesville, and allow the Gainesville resident or city employee who donates the most money today to support the ALS Ice Bucket Challenge, to pour a bucket of ice water over Mayor Braddy's head.

Mayor Braddy invites Gainesville residents and city employees to support efforts to raise awareness about this deadly disease and contribute to the fight against ALS by donating to this worthy cause before 4:30 p.m. today (Aug. 28). To donate online for the Ice Bucket Challenge, please visit the ALS website. To be eligible to douse Mayor Braddy with ice water, send an electronic copy of your donation receipt by email to Devonia Andrew, executive assistant to the mayor, at andrewdl@cityofgainesville.org.

People with amyotrophic lateral sclerosis (ALS), commonly referred to as Lou Gehrig’s disease, suffer terribly as the disease robs them of control of voluntary muscle movement. According to the ALS Foundation, “Currently, there is only one drug approved by the U.S. Food and Drug Administration (FDA) to treat ALS, which only modestly extends survival by two to three months.” As the disease progresses, it gradually destroys their ability to eat, speak, walk and eventually breathe. The disease is 100 percent fatal.

The Ice Bucket Challenge has become a highly successful social media phenomenon that is soaking the nation as everyone from Ethel Kennedy to Justin Timberlake pours a bucket of ice water over his or her head and challenges others to do the same or make a donation to fight ALS within 24 hours. This year, from July 29 to Aug. 27, the ALS Association has received $94.3 million in donations compared to $2.7 million raised during the same time period last year.